We all know the difference between a good host and a great host. One not just happy to have you, but has been actively anticipating your arrival and demonstrates it in tangible ways. 

We need to normalize creating an environment where pursuing equity can't be viewed as an extracurricular activity. It is an integral part of success, just as much as marketing activities, R & D, product development, going through funding rounds, and every other activity that makes a business a business. 

And the foundation of that fruitful and productive environment is research.